The Product Sheet - Valuable Addition to Marketing Collateral

A product sheet is useful for highlighting technical specifics of a product of your business. It raises the salient points (i.e. the selling points) to the attention of the reader.

A proper setup of the product sheet may include:

· a definition of a common problem or highlighting a specific need to be fulfilled

· the tools or technical specifics that will be applied in the process of resolving the problem

· an outline of how the problem is resolved

Thus, a product sheet may feature a physical good or a service.

However, a product sheet is unlikely to disclose detailed implementation steps. This would be akin to giving away the intellectual property of the business. The aim would be to whet the appetite of the potential client and provide sufficient information to gain an understanding of the proposed solution.

The target audience will then be able to appreciate the complexity. Ideally, it leads to the conclusion that they have found what they seek and the solution will be efficiently delivered by your team and you. In providing information, you also build the client's trust in you.

The product sheet is a valuable addition to your business marketing collateral. Once it is in your arsenal, it is good practice to review it periodically and update it according to changes in the business environment - e.g. legislation, competition.

Whether in print or digital format, you will be correct to apply your organisation's branding on the deserving product sheet. It reflects your pride in delivering solutions to your customers.