Benefits of Business FAQs

You may have just opened shop. Very likely, you are hands-on doing everything from ringing in the cash register to wiping tables on top of planning and strategising the growth of your business. Some of the nuances about running a business that never occurred to you have just cropped up, demanding you drop everything and give it your full attention.

These are heady times - stressful and exciting all at once. Perhaps, you are also spending a remarkable amount of time, whether on the phone or online answering queries from potential customers. So much that you have noticed the repetitive nature of the questions you are fielding.

You are in luck for these are the sources of the Frequently Asked Questions (FAQs) of your operations. This FAQ compilation has a place in your mail-outs to potential customers and you most definitely are correct to want to publish in your website. These comprise the essential basics that may form a good portion of the checklist for potential clients when they seek out information as part of their purchasing process. They may provide effective confirmation of the must-have criteria.

Summary of pros of publishing FAQs:

• Save time (yours and the potential customer)

• Contribute to developing the informed customer base; and

• Gain customer trust and confidence as they invest time to learn before doing business;

• Brings the customer a step (or more) closer to doing business with you

Think of it as the no-loss-but-everything-to-gain investment in marketing collateral that helps to develop the trust of the informed consumer in you.

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